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Amazon Prime

While NASCAR is back racing around left at the Brickyard once again following a few years on the infield with a two-week break around the corner when the Summer Olympics will begin next Friday in Paris, France, there has been plenty of chatter lately about the on-air broadcast talent when the next TV rights deal will begin from next year until at least 2031 – especially when you got so many networks covering the races to tune in throughout the year across all three national series levels.

Whether if it’s on free-to-air or cable or through a mix of both platforms, streaming is set to play a huge role going forward where you would need to tune in from your devices including a Smart TV box for those still wishing to watch through a big TV screen. Not only that, you will also finally be able to see some of the broadcast coverage without ads for the first time but if you wish to subscribe by paying a monthly fee to watch selected Cup races as you would normally do for cable.

Here’s the broadcast partners who will be part of the 2025-2031 TV rights contract in case you missed it as it was originally announced in November last year:

  • Fox Sports: five free-to-air and nine cable Cup Series races (FS1) during the first-half season, the Daytona 500 and All-Star Race Practice & Qualifying weekend and a full season of Truck Series racing.
  • NBC Sports: four free-to-air and ten cable Cup Series races (USA Network) during the second-half season including the Playoffs and Peacock streaming access to simulcast the network’s last 14 Cup races of the year.
  • The CW, the whole lot of Xfinity Series with all 33 events live and free every race weekend across Practice, Qualifying and Race Day.
  • Amazon Prime: First-half season Practice and Qualifying Cup events except the Daytona 500 and All-Star Race weekend with the first five summer/mid-year Cup races.
  • TNT Sports: Second-half Practice and Qualifying Cup events on TruTV & Max alongside the second five summer/mid-year Cup races with TNT & Max. Note: A sports add-on is required to stream the races on top of any basic Max streaming service plans.

So far Dale Earnhardt Jr. is already onboard with both Amazon Prime and TNT to be part of their respective commentary booths as an analyst across all ten mid-year Cup races (five for Amazon Prime and five for TNT/Max) off the back of his exit from NBC whose contact was expired and was not retained for renewal at the end of last season.

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Meanwhile, Australia’s own and one NBC Sports’s valuable announcing stalwarts Leigh Diffey, who just called his final IndyCar race the other day at Iowa for NBC whose IndyCar commitments will also be ending soon come mid-September with Fox Sports set to pick it up from next year, is expected to replace Rick Allen as the network’s lead NASCAR Cup Series announcer once he wraps up calling Track and Field at the Summer Olympics in Paris in a few weeks time. It remains to be seen where Rick will end up long-term (could see him come back to FOX’s Truck coverage) as he will continue to call the Xfinity Series races in the meantime including the upcoming Playoffs this year via The CW (with short-term production help from NBC).

Now here’s some more names in the mix with the likes of Dale Jr’s former crew chief and recent broadcast colleague who is still at NBC Steve Letarte, FOX Sports’s former Race Hub host and Xfinity Series announcer Adam Alexander and ESPN’s veteran NASCAR and sports reporter Marty Smith. Letarte could reunite with Dale Jr. once more this time across Amazon Prime and TNT while Alexander is considered the favourite to commentate the CW’s Xfinity Series races full-time and veteran versatile ESPN reporter Marty Smith might try his hand at hosting/commentating for the first time at Amazon Prime/TNT.

Marty Smith

It’s a bit of surprise Marty has been mentioned to possibly host and commentate the Cup races for Amazon/TNT who is so good with his brilliant sports reporting work on ESPN, having been covering several sports on top of NASCAR since ESPN/ABC left the sport a decade ago. Now surely ESPN won’t let him go, but they could give him an opportunity to continue his usual craft of NASCAR elsewhere by expanding his skill-set in both hosting and commentating – which is something he has never done before. But surely, he’ll be keen to steer the ship for a couple of hours during the summer as Amazon/TNT sees him as the perfect candidate to guide race fans into a new era of NASCAR with more viewers beginning to tune in from their devices.

Yes, I know lots of race fans will begging Allen Bestwick to come back who used to call lots of races for MRN, TNT, NBC and later ESPN/ABC for over many years and decades. However, times have changed since then for a decade now after ESPN left the sport and I don’t think any network out there covering NASCAR would hire him anytime soon. Looks like Marty calling the races is something new should he accept the offer, which is similar to what we currently see with former ESPN colleague Jamie Little over at FOX who now calls the races sometimes in Trucks and ARCA on top of her usual Cup pit reporting gig.

Adam Alexander and FOX Sports going their separate ways?

We thought Adam Alexander would initially be the favourite to call the IndyCar races for FOX when the network picked up the rights last month off NBC including the Indianapolis 500 but considering FOX will see their NASCAR content levels slashed going into next year, it’s no surprise considering he’s also the favourite to call the Xfinity Series once again but via The CW who will be carrying the exclusive rights there at the same time from next year. His hometown may be from Indiana but has been covering all of NASCAR everyday in Charlotte over the last decade and his close connection with the sport and the Xfinity Series in particular could continue to see him turning up for many Saturdays and some Fridays throughout the year.

Also, keep an eye out for veteran racer and current FOX NASCAR analyst Jamie McMurray. He too might be on the lookout elsewhere since Race Hub has just been axed last month and any future FOX NASCAR races (at least the Cup events) would likely be presented 100% on-site rather than splitting the studio and on-track broadcast presentations. That doesn’t mean their famous “Hollywood Hotel” on-site studio is coming back when it was retired back in 2018 with just a couple of on-air talent continuing to be around pit road during the pre and post races. McMurray is someone who always love hanging out in the FOX Charlotte studios also everyday alongside Adam Alexander and Larry McReynolds & although he has been on-site several times before, but not so much since he wants to be closer to home with family. If Amazon/TNT wants to implement some studio coverage and it does come from Charlotte, then no surprise he will want to be part of it with less travel 100%.

If someone is going to call the Indianapolis 500 race for FOX at least the next couple of years, they might give Mike Joy (the lead NASCAR and Daytona 500 announcer) his wish to see all things Indy. Yes, he might be somewhere in his 70s and isn’t done commentating just yet but he used to call open-wheel racing a long time ago – such as the old IndyCar series in CART as well as Formula 1. Him calling the other 500 mile race in Indy towards the end of May would be the perfect next step to complete his impressive commentary CV while Kevin Lee can fill in for the other races since he’s been with IndyCar for so long.

Dale Jr and Steve Letarte reunion Part 3?

And lastly, it would be great to see Dale Jr. and Steve work together as broadcast colleagues once again this time for Amazon Prime and TNT. They’ve forged a successful partnership initially on the race track with Hendrick Motorsports for many years before Steve retired from the pit box a decade ago before they saw each other again on TV with NBC a few years later from when Dale Jr retired at the end of 2017 until his dismissal at the end of 2023. Now it’s no surprise if Steve leaves NBC soon enough to be with him again so they can both make great insightful commentary and content together that the race fans like to receive every week where Dale Jr. has his own Dirty Mo Media business while Steve got his own podcast via Dale Jr when it comes to the day-to-day operations outside weekends. Gotta say this is an offer Letarte cannot refuse as this is a partnership that wouldn’t have gone anywhere had Dale Jr. & Steve not have worked together the first time when they were at Hendrick.

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The 2024 T20 World Cup might be coming to an end this weekend over in the West Indies, but there’s a bit of surprise earlier today that Amazon Prime in Australia has just picked up the rights to show the Major League Cricket T20 competition on top of the ICC events they’ve picked up that is set to begin on Saturday July 6 (Friday over in America) next weekend to Monday July 29 (Sunday US time). As said, they will have every game live & on-demand replays with mini-match highlights too. 

Fox Cricket via Foxtel and Kayo Sports aired the inaugural competition last year but it looks like retaining just the Australian home rights to all cricket here and not everything cricket is all that matters after they lost the ICC rights late last year – not long after Australia won their 6th title in the 50-Over World Cup Final v India. It costs so much $$$ to produce such a top-notch broadcast every match of the Aussie summer, even though the International interest here isn’t the same as it was once before. Hence, you can see why Nine is broadcasting the Tennis nowadays when they had enough of the game all those years ago while they’ve had poor commentary feedback during their final few years – especially after Tony and Richie passed away.

But they’re still sticking around for another couple of years until at least 2030/31 with the next tv rights contract set to begin later this year along with Seven who will now be able to stream matches online for free on 7Plus, having originally been restricted to TV-only coverage likewise with the AFL until next year when they took over long-time holders Nine back in 2018.

Going back to the Amazon Prime-MLC deal, good for them to add another league on their subscription streaming service where things began to feel like home outside of Fox Cricket when Australia isn’t playing at home. Yes, getting the rights to air the Australian away matches would have to be dealt with individual cricket boards like the Indian BCCI & New Zealand Cricket for example. But Fox Cricket still sees value within at least the other Top 3-5 nations, so don’t see them losing that easily any time soon. However, it’s possible for Amazon Prime to try and be the home of other Australian away cricket when the Aussies play against Sri Lanka, Bangladesh, West Indies, Zimbabwe, Ireland & Afghanistan. Fox doesn’t have a great history in recent times with these cricketing boards including other T20 tournaments, so can see Amazon coming in if Fox doesn’t want them and once the next IPL rights is up for grabs come 2027 there’s no doubt Amazon would want to make this happen as well.

So far, so good from Amazon Prime on wanting to be the home of World Cup and overseas cricket in Australia. They still have until 2027 to run through the current ICC deal and if Amazon Prime stay, it would be interesting to see which free-to-air partner they choose when a future Men’s T20 World Cup comes here again & New Zealand in October-November 2028.

Looking beyond Amazon Prime, Fox Cricket and Seven – you wonder why Nine isn’t doing much to add Cricket to their Stan Sport line up when they’ve been a Pay TV station (not like Foxtel on cable but subscription streaming-only service) of their own for the last few years. I see they have the annual Black Clash T20 charity match every January because it involves a mix of Rugby and Cricket legends because they’re the home of Rugby Union (Super Rugby, Wallabies and Club Rugby) here. 

But when it comes to trying to get the other Australian away cricket content like the ICC events, individual tours against a specific lower ranked Test nation and even the full England Cricket stuff other than retaining the Ashes Tests in England on Nine (2027 and 2031) that is specifically covered by the government, don’t think they would do it when the interest levels isn’t that good as said before compared to the 90s-early 00s & plus they also got the whole grand slam tennis on offer. 

Tennis matches can last the whole time nearly 100% uninterrupted except on the outside show courts with no roof than the usual cricket game being halted depending how long it takes before coming back once the rain stops & then the game can also finish off early than expected. Again, not worth the risk at this stage for Nine to try out cricket for its Stan Sport subscribers as retaining just the away Ashes only in England makes sense for the main channel for now. It has both the historical and competitive value in order to translate the investment they want to put out for their viewers and advertisers whereas the away and ICC events doesn’t do much even if it means putting most content behind a paywall with Australian games live and free on Nine when they take place on the other side of the world mostly between early evening to midnight and early-late morning except on rare occasions like the 2028 ICC T20 Men’s World Cup here and New Zealand for example.

And finally, well done to USA Cricket on a amazing tournament where they’ve got off to a great start v arch rivals Canada while shocking Pakistan along the way before Mother Nature v Ireland following a rained out draw gave them an extended run in the Super 8 and an automatic qualification for the next Men’s T20 World Cup in 2026 – even though things weren’t easy against the top sides like India from their Group A game including England, West Indies and South Africa (Proteas) throughout the 2nd round. I’m sure they will keep on growing with more cricketers from the top nations will want to come here to play their cricket in the US in the years to come alongside a core focus at homegrown talent at the same time ahead of the 2028 Summer Olympics in Los Angeles, which is going to the sport’s comeback to the program since 1900 but via the T20 format.

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