First, there was a massive shake-up in the lead announcer role yesterday when it comes to calling the Cup races for NBC with Leigh Diffey now confirmed to replace Rick Allen beginning this weekend at Daytona. Now coinciding with Leigh’s full-time debut, NBC now wants to air the whole race uninterrupted but still work around ads while under green for three Cup races this season including this weekend followed by two Playoffs races at Atlanta next month & Talladega in early October.
So in other words, when the NBC NASCAR commentary booth advises viewers that we go into an ad break – we won’t be seeing a whole few mins screen that is full of commercials. Instead, we will see side-by-side/split-screen commercials while the race goes on under green. If a caution comes out though, then they may as well throw a few mins of full-screen ads before you won’t miss a single thing just in time before the restart. So that’s the whole process based on today’s announcement.
For those hoping for ad-free racing like we currently see in Supercars and Formula 1 on Foxtel back here in Australia, this won’t happen just yet until at least the middle of next season when Amazon and TNT/Max will air a few Cup races each in the mid-summer. Both Amazon and Max are paid streaming services where you will need to pay to watch the races as this is something NASCAR wants to see over the next seven years of their next TV rights contract whether or not if it will benefit their fanbase where we are at a time now that viewers are tuning in more from their devices than those who are on cable TV.
I’m not sure whether or not if NBC wants to go ad-free at some point other than full-on green flag racing with just a handful of split commercial breaks when they got the paid Peacock Premium service, but probably too early to say at this stage when there’s a lot of sponsors/advertisers out there pouring $$$ to promote/market their business nationwide.
While a few of the NBC Cup races later this season aren’t really ad-free, but at least it’s a good start to have the whole race uninterrupted so we all know what’s going on from start to finish without missing out anything while they were out.