Today was a huge day for reigning Xfinity Series champion Cole Custer not just off-track but on-track as well having announced his return to full-time Cup racing next year with the newly-created single car Haas Factory team while he scored pole position for the Pennzoil 250 in the meantime earlier in the day, although he was a bit unfortunate towards the end when it comes to the race thanks to a last-lap winning move by Stewart-Haas Ford team-mate Riley Herbst in the No.98 for the win.
It’s been a while to see the Brickyard go left once again after a few years of using the infield road course layout with Cole having an excellent Top 5 run all along, even though a few yellows might held him back a bit at times in the early portions but not so much thanks to these pit road adjustments including that last stage restart where he re-worked his way back up front.
A win though would’ve been perfect to sum up how far he’s come since stepping back into the Xfinity Series arena again last year in order to try and be up front every race weekend off the back of his 2025 plans to begin the weekend. He endured a tough first few years as a first-time Cup driver also within Stewart-Haas organisation – despite winning the Rookie of the Year award including his one & only Playoffs run so far thanks to his win at Kentucky during July back in 2020 – before regular inconsistent results over the next two years saw Ryan Preece took over the No.41 Cup seat at the end of the 2022 season.
Now he’s set to reprise the No.41 once again at Cup level for a scaled down Haas organisation from 2025 via his dad’s connections in running the day-to-day NASCAR business & will no doubt get significant backing from Haas’s engineering division. Not only that, Haas will keep on using Ford engines but this time they will form a technical alliance partnership with RFK Racing other than continuing to build their own cars just for its own two Xfinity Series teams. We’ll see how this goes where there would be potential for RFK & Haas to team up together in order to go three Cup cars if Cole goes well again.
In the meantime, he has unfinished business ahead in the hope of winning more including the upcoming Playoffs so he can look forward upon his return to Cup in 2025 with potentially another Xfinity Series championship on his belt.
